McDonald’s Turnaround Plan Marked by Bizarre Beginning

by | May 12, 2015 | Uncategorized

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The mighty fast-food giant McDonald’s has been in financial free fall for more than six straight quarters in the U.S. Enter new CEO Steve Easterbrook, who has big plans to turn the brand back toward relevancy and profitability. However, in this video Jason Scott explores the odd beginning to the new and aggressive reset of the McDonald’s brand. Let’s just say it’s not quite what some of us had expected. “Robble robble.”

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