The Picture Superiority Effect

How to Build a Strong Brand in 7 Steps

Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and branded one is that the former is pu…

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Our brains can process visual content 60,000 times faster than text. This makes images a valuable tool in your marketing arsenal. Watch our video on the picture superiority effect to see how to apply it to your marketing strategy. For more information about our psycho-sensory facts, click here.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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