Category
Execution
About This Project

 

CLIENT

Leica Biosystems

 

PROJECT

Brand Identity

 

As the global provider of pathology lab solutions with the broadest and deepest product portfolio, Leica Biosystems was seeking to craft a brand identity around the concept of “Total Histology.” We developed a graphic and video to show that Leica Biosystems covers the full range of processing steps in the pathology lab.