Category
Strategy
About This Project

 

CLIENT

Rich Dad

 

PROJECT

Messaging Blueprint

 

The owners of the Rich Dad brand were seeking to expand their worldwide brand more strongly into financial education. Six Degrees helped craft a compelling and easy-to-communicate umbrella brand story and organized the brand’s extensive content into a manageable number of clear and well-supported educational messages.

The brand owners continue to use the Messaging Blueprint as the platform for their worldwide brand expansion.