Category
Strategy
About This Project

 

CLIENT

Calypso

 

PROJECT

Messaging Blueprint

 

Calypso’s innovative cancer radiation technology was not selling as well as expected in large part due to diluted and convoluted messaging. Following a discovery phase, Six Degrees developed a Messaging Blueprint which laid out (1) the primary and secondary messages for each target audience, (2) the key support points for each message and (3) the most appropriate format to use for each message.

 

After implementation of the new messaging, market performance improved.