Category
Insights
About This Project

Six Degrees has been supporting a leading biotech since mid-2012 in preparation for launching a new hemophilia product. In 2014, the client extended an exclusive agreement to Six Degrees to provide bimonthly post-launch qualitative consumer studies for marketplace tracking of brand perceptions, competitive insights, and drivers and barriers to adoption.

 

After more than 10 studies – using a combination of in-person and virtual interviews (webcams) with consumers and caregivers, integration of psycho-sensory projective techniques and evaluation against established metrics – and following FDA approval, the client’s brand has realized an even more rapid and successful uptake than originally anticipated.