Category
Execution
About This Project

 

CLIENT

Applied Precision Inc.

 

PROJECT

Product Launch

 

Applied Precision Inc., a division of GE Healthcare, is the developer of some of the world’s most powerful and sophisticated microscopy imaging solutions. When asked to help generate interest in a new super resolution million-dollar microscope, Six Degrees produced a teaser launch video and corresponding “Video in Print” direct mail piece, as well as a landing page with a unique URL. Views of the video on YouTube exceeded goals by more than quadruple, and the direct mail campaign was so successful that the client reprinted it, doubling the original quantity.