Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness.
Abbott Nutrition was seeking to grow market share of its infant formula in Latin American and Asian Markets.
The Venetian in Las Vegas is the most well-known US brand owned by Las Vegas Sands Corporation. Directly adjacent to The Venetian is The Palazzo, another Las Vegas Sands property. The client was seeking ways to enhance and more clearly differentiate brand experiences between its own properties and against competitors.
Nationwide Excess & Surplus (E&S) approached Six Degrees to develop a new marketing campaign to align with their new strategic direction. Following review of the new strategic direction for Nationwide E&S, Six Degrees interviewed both Nationwide executives and key customers before developing messaging that was both compelling and differentiating.
Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium carwash experience while minimizing impact on the environment.