Ategrity Insurance
New company brandingSituation
Six Degrees was approached to develop from scratch a new brand in the excess & surplus insurance space that would immediately and successfully compete with established Fortune 500 competitors.
Strategy
Creative
Marketing
Branding
Digital
Web
Scope of work:
- Brand position, promise & pillars
- Corporate naming
- Messaging blueprint
- Brand identity
- Executive photo shoot
- Website
- Brand standards manual
Brand positioning
To:
That:
Because:
Brand promise & pillars
Brand promise:
Reinventing the E&S Experience
Brand pillars:
Messaging blueprint
Messaging strategy:
Core story:
Messaging matrix:
Corporate name & identity
Business system
Letterhead
PowerPoint template
Website
Executive photo shoot
Brand standards manual
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