Monarch Beach Resort
Re-brand & launch campaignSituation
KSL Resorts wished to re-flag the St. Regis in Dana Point to create a new, independent luxury resort on the heels of a $40MM+ renovation. Six Degrees worked with the client to transition the resort from a traditional luxury brand to a contemporary, 5-star, California coastal luxury lifestyle brand.
Strategy
Creative
Marketing
Branding
Digital
Web
Video
Animation
Social
Scope of work
- Brand position, promise & pillars
- Brand identity
- Look & feel
- Brand standards manual
- Print & digital advertisements
- Website design
- Brochures
- Videos
Miraval Life in
Balance Spa
Drybar
Gold medal
golf
Michael Mina’s
Stonehill Tavern
Private
beach club
Stunning pools
& cabanas
Re-designed
guestrooms
Most family-friendly
coastal luxury resort
Brand position
Brand promise & pillars
Brand promise:
Brand pillars:
New identity
Launch video
Collateral
Print ads
Gift card
Brochure
Website
Brand standards manual
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