Monarch Beach Resort

Re-brand & launch campaign

Situation

KSL Resorts wished to re-flag the St. Regis in Dana Point to create a new, independent luxury resort on the heels of a $40MM+ renovation. Six Degrees worked with the client to transition the resort from a traditional luxury brand to a contemporary, 5-star, California coastal luxury lifestyle brand.

Strategy

Creative

Marketing

Branding

Digital

Web

Video

Animation

Social

Scope of work

  • Brand position, promise & pillars
  • Brand identity
  • Look & feel
  • Brand standards manual
  • Print & digital advertisements
  • Website design
  • Brochures
  • Videos

Miraval Life in
Balance Spa

Drybar

Gold medal
golf

Michael Mina’s
Stonehill Tavern

Private
beach club

Stunning pools
& cabanas

Re-designed
guestrooms

Most family-friendly
coastal luxury resort

Brand position

Brand promise & pillars

Brand promise:

Brand pillars:

New identity

Launch video

Collateral 

Print ads

Gift card

Brochure

Website

Brand standards manual

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