Nationwide InsuranceE&S marketing campaign
Building a foundation
Nationwide Excess & Surplus (E&S) approached Six Degrees to develop a new marketing campaign to align with their new strategic direction.
Following review of the new strategic direction for Nationwide E&S, Six Degrees interviewed both Nationwide executives and key customers before developing messaging that was both compelling and differentiating.
On the basis of the messaging blueprint, Six Degrees created a unique and eye-catching campaign highlighting the client’s differentiators.
The campaign was designed for publication in trade magazines as well as digital deployment.
In conjunction with the campaign design, Six Degrees concepted, outlined and filmed several days of interviews with top Nationwide E&S stakeholders.
The videos were designed specifically to enhance and provide key examples for the campaign’s main messaging.
Campaign landing page
The final component to the campaign was a landing page, designed to capture traffic as well as host the leadership videos.
The landing page reflected the look, feel and messaging of the campaign and included the interviews with leadership meant to further highlight what sets Nationwide E&S apart.
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