PulSar Study
Branding a clinical trialSarcoidosis is an inflammatory disease, characterized by nodules of inflamed tissue that form on certain organs of the body, most prevalently in the lungs.
Mallinckrodt Pharmaceuticals approached Six Degrees to help them name and create a brand identity for an upcoming trial to test the efficacy of a particular drug in treating pulmonary sarcoidosis. The brand needed to be memorable and help the study stand out in the mind of potential patients and referring physicians.
Strategy
Creative
Marketing
Branding
Digital
Web
Automation
Content
Social
Building a brighter future
While the initial scope of work included the naming and branding of the trial, as well as the development of some key collateral pieces, it was expanded to include a patient recruitment campaign. Six Degrees provided Mallinckrodt with a full package of pieces to use in raising awareness of the trial among target patients and physicians:
Scope of work
- Name
- Logo
- Brand standards manual
- Physician website
- Patient website
- PowerPoint
- Brochure
- Flyer
- Social media
- Google AdWords campaign
- Automated email campaign
A clear opportunity
The name created for the trial was PulSar: a combination of the words Pulmonary and Sarcoidosis, meant to communicate the disease state being treated. As a celestial and navigation object, the name PulSar is also evocative of clear direction and opportunity.
The graphical element of the logo implies lungs, as well as a pair of sails filled with air or a breeze—speaking to the patient benefit of easier breathing. The color scheme was designed to evoke feelings of both calm and inspiration.
Pulmonary Sarcoidosis
An invitation to discover
Six Degrees collaborated with the Foundation for Sarcoidosis Research to help raise patient awareness of the trial. We designed multiple automated drip campaigns to a highly-targeted, opt-in list of sarcoidosis patients. The emails encouraged potential patients to visit the study website to find a trial site near them. The email campaign was distributed in conjunction with a Google AdWords campaign.
Brochure
Website
The numbers
visits to study website
AdWords impressions
clicks via AdWords
emails
delivered
%
open rate
%
clickthrough rate
Results
Our PulSar client was thrilled with the impact of the integrated recruitment campaign, which demonstrated the power of a strong brand with very targeted outreach. There have been more than 8,101 unique visits to the website to-date and the PulSar study has seen an approximately 160% increase in patient enrollment and inquiries since launching the branding campaign.
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