WOW Carwash

Branding and advertising

The WOW factor

Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium express carwash experience while minimizing impact on the environment.  

Insights

Strategy

Creative

Marketing

Branding

Digital

Web

Content

Social

Scope of work

  • Customer research
  • Company vision & mission
  • Brand position, promise & pillars
  • SensoryQ
  • Look & feel
  • Messaging blueprint
  • Brand standards manual
  • Print & digital
  • Website & app
  • Social media marketing

Video overview

Competitive marcom audit

Brand platform

Sensory position

Messaging

Brand standards manual

Website and app

App design

Website

Digital campaign

Facebook

Instagram

Social media campaign numbers

Facebook ad impressions
Facebook ad clickthrough rate
Instagram ad impressions
Instagram conversion rate
Increase in Instagram followers

Campaign imagery

Promo postcards

Onsite signage

Related work

Omnipod

Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness.

Las Vegas Sands

The Venetian in Las Vegas is the most well-known US brand owned by Las Vegas Sands Corporation. Directly adjacent to The Venetian is The Palazzo, another Las Vegas Sands property. The client was seeking ways to enhance and more clearly differentiate brand experiences between its own properties and against competitors.

Thermo Fisher Scientific: Molecular Diagnostics Campaign

Molecular sequencing solutions from Thermo Fisher Scientific are well-known in research labs the world over, but not in clinical labs. The company asked Six Degrees to develop a campaign that would resonate with clinical lab managers.

Ready to talk?