WOW Carwash

Branding and advertising

The WOW factor

Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium express carwash experience while minimizing impact on the environment.  










Scope of work

  • Customer research
  • Company vision & mission
  • Brand position, promise & pillars
  • SensoryQ
  • Look & feel
  • Messaging blueprint
  • Brand standards manual
  • Print & digital
  • Website & app
  • Social media marketing

Video overview

Competitive marcom audit

Brand platform

Sensory position


Brand standards manual

Website and app

App design


Digital campaign



Social media campaign numbers

Facebook ad impressions
Facebook ad clickthrough rate
Instagram ad impressions
Instagram conversion rate
Increase in Instagram followers

Campaign imagery

Promo postcards

Onsite signage

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