WOW Carwash
Branding and advertisingThe WOW factor
Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium express carwash experience while minimizing impact on the environment.
Insights
Strategy
Creative
Marketing
Branding
Digital
Web
Content
Social
Scope of work
- Customer research
- Company vision & mission
- Brand position, promise & pillars
- SensoryQ
- Look & feel
- Messaging blueprint
- Brand standards manual
- Print & digital
- Website & app
- Social media marketing
Video overview
Competitive marcom audit
Brand platform
Sensory position
Messaging
Brand standards manual
Website and app
App design
Website
Digital campaign
Social media campaign numbers
Facebook ad impressions
Facebook ad clickthrough rate
Instagram ad impressions
Instagram conversion rate
Increase in Instagram followers
Campaign imagery
Promo postcards
Onsite signage
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