Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness.
The Venetian in Las Vegas is the most well-known US brand owned by Las Vegas Sands Corporation. Directly adjacent to The Venetian is The Palazzo, another Las Vegas Sands property. The client was seeking ways to enhance and more clearly differentiate brand experiences between its own properties and against competitors.
Nationwide Excess & Surplus (E&S) approached Six Degrees to develop a new marketing campaign to align with their new strategic direction. Following review of the new strategic direction for Nationwide E&S, Six Degrees interviewed both Nationwide executives and key customers before developing messaging that was both compelling and differentiating.
Molecular sequencing solutions from Thermo Fisher Scientific are well-known in research labs the world over, but not in clinical labs. The company asked Six Degrees to develop a campaign that would resonate with clinical lab managers.
Well-known in research and large reference labs, Thermo Fisher Scientific was aiming to bring next-gen sequencing (NGS) to the broader clinical lab market with their new Ion Torrent Genexus System. The company came to Six Degrees to develop the launch campaign for this breakthrough product.