As communicators, we often forget that people experience the world through all five senses. And not all information we perceive is treated equal. This video explores the role played by different senses as well as the type of information we deem most valuable. Applying these psycho-sensory facts will help you become a more effective communicator and a better brand builder.
About Psycho-Sensory Brand-Building
What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process of imbuing a product, service, ...Read more