As communicators, we often forget that people experience the world through all five senses. And not all information we perceive is treated equal. This video explores the role played by different senses as well as the type of information we deem most valuable. Applying these psycho-sensory facts will help you become a more effective communicator and a better brand builder.
Your Customers as Seen Through Their Cognitive Biases and Predilections
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your marketing? If not, you should. Marke...Read more