Rhyme as Reason Effect

by | Aug 2, 2018 | Branding, Marketing, Video

How to Brand a Clinical Trial

So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we mean by clinical trial bran...

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Can’t get that jingle out of your head? That simple and repetitive jingle is designed to stick in your mind. Our video explores why rhyming phrases and jingles are so memorable. For more information about our psycho-sensory facts, click here.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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