Sensory Cues as Motivational Tools

by | Apr 20, 2015 | Uncategorized

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What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process of imbuing a product, service, ...

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What motivates people to do the things they do? How can we change behaviors to solve problems and find answers to the questions we ask? Stephen Dubner, author of pop-economics books such as “Freakonomics,” addressed these issues at the Qualtrics Insight Summit in Salt Lake City. He talked about a study that tracked doctors’ responses to different incentives aimed at increasing their hand-washing frequency. The study found that simple sensory cues were the most effective motivational tools.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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