What motivates people to do the things they do? How can we change behaviors to solve problems and find answers to the questions we ask? Stephen Dubner, author of pop-economics books such as “Freakonomics,” addressed these issues at the Qualtrics Insight Summit in Salt Lake City. He talked about a study that tracked doctors’ responses to different incentives aimed at increasing their hand-washing frequency. The study found that simple sensory cues were the most effective motivational tools.
Why Clinical Trials Should Engage With Foundations
One of the greatest challenges for sponsor companies seeking to complete clinical studies and gain regulatory approval...