Branding encompasses much more than a logo. It’s your personality, your reputation and your character, all wrapped into one.
When customers engage with your brand, they get more than a product or service. What they actually get is an experience. And that experience determines not just whether a given customer returns to your brand, but how many of their family members, friends and colleagues they bring with them. Identifying and managing perceptions day after day is brand management.
Ready to chat branding? Contact us today.
- Brand assessment
- Brand opportunity
- Brand vision/mission
- Brand position
- Brand promise
- Brand pillars
- Value proposition
- Brand voice
- Brand messaging
- Brand identity
- Brand standards
- Brand book
- Brand narrative
Thermo Fisher Scientific: Genexus System Launch Campaign
Well-known in research and large reference labs, Thermo Fisher Scientific was aiming to bring next-gen sequencing (NGS) to the broader clinical lab market with their new Ion Torrent Genexus System. The company came to Six Degrees to develop the launch campaign for this breakthrough product.
Monarch Beach Resort
KSL Resorts wished to re-flag the St. Regis in Dana Point to create a new, independent luxury resort on the heels of a $40MM+ renovation. Six Degrees worked with the client to transition the resort from a traditional luxury brand to a contemporary, 5-star, California coastal luxury lifestyle brand.
Abbott Nutrition was seeking to grow market share of its infant formula in Latin American and Asian Markets..
Related blog posts
It is simply sound business practice to assess the health of your brand(s) on a reasonably regular basis (but at least...
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...
Why and How Brands Need to be Positive Right Now Ever since the stay at home orders began, I have increasingly been...