Branding encompasses much more than a logo. It’s your personality, your reputation and your character, all wrapped into one.
When customers engage with your brand, they get more than a product or service. What they actually get is an experience. And that experience determines not just whether a given customer returns to your brand, but how many of their family members, friends and colleagues they bring with them. Identifying and managing perceptions day after day is brand management.
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- Brand assessment
- Brand opportunity
- Brand vision/mission
- Brand position
- Brand promise
- Brand pillars
- Value proposition
- Brand voice
- Brand messaging
- Brand identity
- Brand standards
- Brand book
- Brand narrative
Thermo Fisher Scientific: Genexus System Launch Campaign
Well-known in research and large reference labs, Thermo Fisher Scientific was aiming to bring next-gen sequencing (NGS) to the broader clinical lab market with their new Ion Torrent Genexus System. The company came to Six Degrees to develop the launch campaign for this breakthrough product.
Monarch Beach Resort
KSL Resorts wished to re-flag the St. Regis in Dana Point to create a new, independent luxury resort on the heels of a $40MM+ renovation. Six Degrees worked with the client to transition the resort from a traditional luxury brand to a contemporary, 5-star, California coastal luxury lifestyle brand.
Abbott Nutrition was seeking to grow market share of its infant formula in Latin American and Asian Markets..
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As all are aware, we’re in an unprecedented time that is affecting the entire population and has wreaked havoc on so many normalcies in our lives. The new normal is staying at home, isolated from society, working remotely, and the list goes on. With all the “bad” that is happening out there, brands are in a position to deliver the “good.” It is crucial now more than ever; even as non-essential purchases may be decreasing that brands be authentic and helpful to their employees, customers and communities. Now is the time to find opportunities that continue to build, foster and grow lasting relationships (from a safe distance).
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The coronavirus and the resultant need for social distancing are having a major negative impact on our economy....