Branding

Branding encompasses much more than a logo. It’s your personality, your reputation and your character, all wrapped into one.

When customers engage with your brand, they get more than a product or service. What they actually get is an experience. And that experience determines not just whether a given customer returns to your brand, but how many of their family members, friends and colleagues they bring with them. Identifying and managing perceptions day after day is brand management.

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Brand assessment
Brand opportunity
Brand vision/mission
Brand position
Brand promise
Brand pillars
Value proposition
Brand voice
Brand messaging
Brand identity
Brand standards
Brand book
Brand narrative

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Monarch Beach Resort

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Coronavirus and Cause-Based Marketing

As all are aware, we’re in an unprecedented time that is affecting the entire population and has wreaked havoc on so many normalcies in our lives. The new normal is staying at home, isolated from society, working remotely, and the list goes on. With all the “bad” that is happening out there, brands are in a position to deliver the “good.” It is crucial now more than ever; even as non-essential purchases may be decreasing that brands be authentic and helpful to their employees, customers and communities. Now is the time to find opportunities that continue to build, foster and grow lasting relationships (from a safe distance).