Branding encompasses much more than a logo. It’s your personality, your reputation and your character, all wrapped into one.
When customers engage with your brand, they get more than a product or service. What they actually get is an experience. And that experience determines not just whether a given customer returns to your brand, but how many of their family members, friends and colleagues they bring with them. Identifying and managing perceptions day after day is brand management.
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- Brand assessment
- Brand opportunity
- Brand vision/mission
- Brand position
- Brand promise
- Brand pillars
- Value proposition
- Brand voice
- Brand messaging
- Brand identity
- Brand standards
- Brand book
- Brand narrative
Related work
Thermo Fisher Scientific: Genexus System Launch Campaign
Well-known in research and large reference labs, Thermo Fisher Scientific was aiming to bring next-gen sequencing (NGS) to the broader clinical lab market with their new Ion Torrent Genexus System. The company came to Six Degrees to develop the launch campaign for this breakthrough product.
Monarch Beach Resort
KSL Resorts wished to re-flag the St. Regis in Dana Point to create a new, independent luxury resort on the heels of a $40MM+ renovation. Six Degrees worked with the client to transition the resort from a traditional luxury brand to a contemporary, 5-star, California coastal luxury lifestyle brand.
Abbott Nutrition
Abbott Nutrition was seeking to grow market share of its infant formula in Latin American and Asian Markets..
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