Like it or not, we live in a 24/7 information consumption environment. Brands that provide quality content regularly get more human and digital attention.
Content marketing is a strategic marketing approach that complements the traditional “selling” of a specific product or service by providing valuable information to your stakeholders while making your information easy to find digitally.
By providing useful information to your stakeholders you become an “authority”, a trusted resource those stakeholders turn to when they are ready to buy.
Ready to discuss content marketing? Contact us today.
- Blog posts
- Social media posts
- White papers
- Web copy
- Customer testimonials
- Moderated discussions
Mallinckrodt Pharmaceuticals approached Six Degrees to help them name and create a brand identity for an upcoming trial to test the efficacy of a particular drug in treating pulmonary sarcoidosis.
Nationwide Excess & Surplus (E&S) approached Six Degrees to develop a new marketing campaign to align with their new strategic direction. Following review of the new strategic direction for Nationwide E&S, Six Degrees interviewed both Nationwide executives and key customers before developing messaging that was both compelling and differentiating.
Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium carwash experience while minimizing impact on the environment.
Related blog posts
A week ago, I conducted a quick experiment by posing the same branding question to myself and ChatGPT. The question...
The reality for advertisers and marketers is that people just don’t like ads. Ad blocker use is widespread globally...
As time goes by, we all learn the importance of maintaining a healthy lifestyle. In order to perform optimally, our...