Insights
Creative breakthroughs happen when marketers look to unconscious behavior. Digging here, we gain insights that matter.
No two insight discovery projects are alike. So, in consultation with you, we customize each project to best meet your business objectives. Our psycho-sensory research techniques uncover deeper, richer insights. And our visual reports turn even complex research findings into easy-to-digest business intelligence and actionable recommendations. As a result, we help you see your customers in new ways and help you better communicate with and influence your key audiences.
Ready to talk market insights? Contact us today.
- Exploratory/landscape research
- Customer journey research
- Explicit/implicit purchase drivers
- Emotional drivers/barriers
- Competitive audits
- Brand image assessment
- Brand experience research
- Position exploration & validation
- Concept testing
- Message testing
- Name & logo evaluation
- Packaging research
Related work
Omnipod
Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness.
WOW Carwash
Can you brand a carwash? You sure can, and that’s exactly what Six Degrees did for Las Vegas-based WOW Carwash. Preparing to launch a new express car wash chain in the western U.S., WOW Carwash wanted to establish a strong brand that would stand out from the competition and effectively share their story of providing a premium carwash experience while minimizing impact on the environment.
Las Vegas Sands
The Venetian in Las Vegas is the most well-known US brand owned by Las Vegas Sands Corporation. Directly adjacent to The Venetian is The Palazzo, another Las Vegas Sands property. The client was seeking ways to enhance and more clearly differentiate brand experiences between its own properties and against competitors.
Related blog posts
The 4 Most Common Branding Mistakes Entrepreneurs Make
And How to Avoid Them Based on my experiences helping to develop and launch many new brands, the following is my list...
Are Flamingo Egg Yolks Really Pink? Conversation Starters for Optimal First Impressions
Why Talking About the Weather May Be a Bad Idea It’s midwinter and Jane’s flight from Phoenix to New York has landed....
Politics in Brand Advertising
Simply an Inevitable Evolution? It’s hard to escape the heated political environment of today. As we found out during...