Successful brands are lived, not just marketed. Our psycho-sensory brand-building strategies transcend words to touch hearts and minds.
The strongest brand strategies optimize on three core criteria: customer relevance, competitive differentiation and brand credibility. Our proven, interactive workshops ensure objective and balanced consideration of customer insights, market trends and competitor strategies, as well as client goals and aspirations. The resulting brand strategies lead to stronger, more successful and more valuable brands.
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- Brand vision & mission
- Brand positioning
- Brand promise & pillars
- Brand narrative
- Brand architecture
- Internal cascading
- Launch plan
- Marketing plan
- Messaging blueprint
- Sensory positioning
- Brand style guide
Thermo Fisher Scientific: Molecular Diagnostics Campaign
Molecular sequencing solutions from Thermo Fisher Scientific are well-known in research labs the world over, but not in clinical labs. The company asked Six Degrees to develop a campaign that would resonate with clinical lab managers.
Six Degrees was approached to develop from scratch a new brand in the excess & surplus insurance space that would immediately and successfully compete with established Fortune 500 competitors.
Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness.
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