Sound is all around us. It sneaks into our subconscious even when we aren’t actively listening and most often evokes an emotional response. When you see a steak on a television commercial, you might think that it looks delicious. But when the sound of the steak sizzling is added to that same commercial – you may actually become hungry. That’s the power of sound. Turn up your speakers and watch this short video to see how sound matters.
Harness Purpose to Build a Stronger Brand
Human beings have a fundamental need for purpose—and brands that can tie into that need and harness it, benefit from a...