Sound Matters

by | Jun 6, 2019 | Branding, Creative, Marketing, Video

The Brand Optimization Checklist

Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your brand is defined and what, if any...

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Sound is all around us. It sneaks into our subconscious even when we aren’t actively listening and most often evokes an emotional response. When you see a steak on a television commercial, you might think that it looks delicious. But when the sound of the steak sizzling is added to that same commercial – you may actually become hungry. That’s the power of sound. Turn up your speakers and watch this short video to see how sound matters.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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