Sucky Brands

by | Feb 24, 2015 | Uncategorized

How to Build a Strong Brand in 7 Steps

Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and branded one is that the former is pu…

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There’s a lot of advice that we and other branders provide on how to build better and more successful brands. Today in our series “Off Center,” CEO Frank Schab goes in the other direction and talks about how to create a brand that sucks.

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Frank Schab
An experienced marketing and branding strategist, Frank has been helping clients optimize the value of their brands through insightful analysis and effective strategy for more than three decades. Along with holding positions at General Motors and Pfizer, Frank served as a Managing Partner at Interbrand New York and VP of Global Brand Research at Opinion Research Corporation before co-founding Six Degrees. His brand-building work in various sectors including hospitality, medical device, pharmaceutical, automotive and technology has taken him to 17 countries on four continents. Frank holds a doctorate in psychology from Yale University and speaks fluent German.

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