Super Bowl Ads of 2015: What Do You Remember?

by | Feb 16, 2015 | Uncategorized

For those of you who watched this year’s Super Bowl, the most memorable moment was probably when the Seattle Seahawks were at the half-yard line with 25 seconds remaining in the game and were poised to score the game-winning touchdown.

Beyond the remarkable interception by the New England Patriots’ cornerback Malcolm Butler and Katy Perry’s halftime show, what else stands out as memorable to you from Super Bowl XLIX? Was it a particular commercial that captured your attention?

football

Consider this: All of Super Bowl 2015 ad slots were sold out, and according to Lindsay Kramer at syracuse.com, averaged $4.5 million per 30-second spot! Was that money well spent? Advertisers have many reasons for making that kind of buy, not the least of which is the ability to reach a captive audience of 114.4 million – a Super Bowl viewership record, according to NBCSportsGroupPressBox.com. But as a viewer, do you recall all of the commercials pictured below? And more importantly, has your impression of any of the companies or products changed since seeing their ad?

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Dove Men+Care

Real Strength

 

pictwo

Doritos

Middle Seat

 

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Loctite

Positive Feelings

 

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picfour

Always

Like a Girl

 

picfive

McDonald’s

Pay with Lovin’

 

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Weight Watchers

All You Can Eat

 

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Mercedes

Fable

 

piceight

Nationwide

Invisible

 

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Nationwide

Boy

 

picten

Coca Cola

Make It Happy

 

piceleven

Snickers

The Brady Bunch

Watch all of the ads again from Super Bowl XLIX on Ad Age, then ask yourself these questions:

  • Do the ads have the same impact on you now as they did during the big game?
  • What impressions do you now have of the brands?
  • Did any of them move you enough to consider making a purchase? Or did any of them have the opposite effect on you?

 

Certainly this year’s Super Bowl ads entertained you. But what do you remember?

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Jim Harris
Jim joined Six Degrees in 2002 and has more than 18 years of advertising and marketing experience in both consumer and B2B industries. Jim excels at managing multiple projects and working closely with clients to meet their objectives. Additionally, he has extensive experience in developing effective marketing strategies, planning and executing campaigns, and analyzing and reporting on campaign performance for clients such as Abbott Vascular, Carl Zeiss Meditec, Hunter Douglas, Phoenix Art Museum and Shane Co.

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