by Gillian Hardy | Sep 5, 2016 | Uncategorized
In this hyperengaged world of social media in which we live, consumers are unabashedly vocal in both cheering for things they believe in and rising up against the things they believe are wrong. Outdated gender biases are on the front line of this battleground. Maybe...
by Six Degrees | Jun 20, 2016 | Uncategorized
The Rise of Second-Generation Platforms Anyone with any kind of social media presence, from Facebook profiles to Snapchat accounts, knows that these platforms are undergoing constant tweaks and development to better streamline the experience for their users. Each...
by Six Degrees | Sep 14, 2015 | Uncategorized
Subliminal Verbal Messages in Advertising and Marketing – Effective or Not? We’ve all heard about the alleged power of subliminal messages in advertising. And many of us, no doubt, have found the idea of subliminal messages intriguing, if not scary. Whether they are...
by Susan Bolander | Jun 29, 2015 | Uncategorized
The Nielsen Company recently announced its “Top 10 Most-Liked Celebrity Endorsers” (1) for the first quarter of 2015. Action star Liam Neeson was at the top of the list, followed closely by Pierce Brosnan. Both of these actors also rank highest on...
by Six Degrees | Apr 10, 2015 | Uncategorized
So, first off, let’s clear up the usual confusion that exists between the terms augmented reality and virtual reality. Virtual reality replaces the real world with a simulated one. It’s a technology that’s been around for decades. Think simulated...
