by Frank Schab | Jan 12, 2016 | Uncategorized
How Brand Strategy Would Make the GOP Stronger The challenge for brands is to achieve two objectives that are in natural opposition: 1), to stand for a clearly defined but limited set of core values, and 2), to grow and appeal to more and more customers. Political...
by Mark Laverman | Aug 3, 2015 | Uncategorized
I’ve had a lot of interesting experiences working in brand strategy consulting over the past 26 years. I’ve seen clients make good branding decisions and others make major branding mistakes, and I often see the same mistakes made over and over again. Here’s a quick...
