Developing a new brand strategy is not a task to be taken lightly. If done right, brand strategy development includes market research, evaluation of internal capabilities and the external environment, and collaboration of stakeholders to finalize the brand platform....
What is Psycho-Sensory Branding? Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our...
Why Then Should Your Brand Be on Snapchat? It is only natural that business owners and brand marketers stick with what they know will work. Tradition is a powerful force precisely because it is based on behaviors reinforced over time by successful results. Innovation,...
Why Good Websites Still Cost $25,000 or More In years past, it was common for websites to cost $75,000, $150,000 or even more due to the absence of pre-built templates and the need to program each website from scratch. Fortunately, this has changed with the emergence...
The mighty fast-food giant McDonald’s has been in financial free fall for more than six straight quarters in the U.S. Enter new CEO Steve Easterbrook, who has big plans to turn the brand back toward relevancy and profitability. However, in this video Jason Scott...
