Psycho-Sensory Branding: A Whole-Brain Approach

Psycho-Sensory Branding: A Whole-Brain Approach

What is Psycho-Sensory Branding?  Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our...
New Social Media Platforms Come and Go

New Social Media Platforms Come and Go

Why Then Should Your Brand Be on Snapchat? It is only natural that business owners and brand marketers stick with what they know will work. Tradition is a powerful force precisely because it is based on behaviors reinforced over time by successful results. Innovation,...
What You Should Expect to Pay for a Good Website

What You Should Expect to Pay for a Good Website

Why Good Websites Still Cost $25,000 or More In years past, it was common for websites to cost $75,000, $150,000 or even more due to the absence of pre-built templates and the need to program each website from scratch. Fortunately, this has changed with the emergence...