by Frank Schab | May 30, 2019 | Branding, Creative, Insights, Marketing, Strategy
A Fluid Situation The most pervasive change that has occurred in the world of brands over the last two decades is the extent to which brands have become more fluid. In a democratized, 24/7 internet world where fake news and trolling can spread rapidly and explosively,...
by Frank Schab | May 9, 2019 | Branding, Creative, Featured Content, Insights, Marketing, Social, Strategy, Web
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your brand is defined and what, if anything, can be optimized about the brand for greater market success. The following brand optimization checklist is a...
by Frank Schab | Sep 27, 2018 | Branding, Creative, Insights, Marketing, Strategy
What Makes You Different? The following cases are based on real meetings over the past few years and illustrate what I consider to be the most fundamental mistake brands make. Names have been omitted. In each of these cases, the common element was the absence of the...
by Frank Schab | May 31, 2018 | Branding, Content, Marketing, Social, Strategy
Information Overload There is a reason why people are feeling overloaded with content these days: There is more content being created and published than ever. Consider the following: Just three years ago, The Washington Post was publishing 500 posts per day; today it...
by Six Degrees | Dec 5, 2016 | Branding, Insights, Marketing, Strategy
A few weeks ago, my Facebook news feed became inundated with video tutorials instructing me on how to make a rainbow grilled cheese sandwich that, when torn in half, oozes long strings of colorful melted cheese. Part of me was intrigued, but part of me also wanted to...
