by Six Degrees | Nov 14, 2016 | Uncategorized
Why Brand Name Matters So Much Today Although I’m not friends with many famous people, I have a lot of friends who ARE friends with famous people. I can usually win a game of six degrees of separation without trying too hard, and I have more opportunities to spend... 
by Frank Schab | Nov 7, 2016 | Uncategorized
How Do You Know When It’s Time to Rebrand? Just like people, brands at times need to freshen up their appearance, have a more substantial makeover or even go through a complete transformation in order to remain relevant, different and credible in their marketplace.... 
by Six Degrees | Oct 31, 2016 | Uncategorized
I think I dry-heaved the first time I realized that the Edible Arrangements logo contained one of the worst fonts ever created. I mean, Papyrus? Really? The company eventually redesigned its logo, but the damage was done. Sorry, Edible. I’m a forgiver, not a... 
by Kris Larsen | Oct 17, 2016 | Uncategorized
A B.R.I.D.G.E. to Your Brand Launch Thinking about creating a clinical trial identity? Smart decision. Especially when you look at the numbers. ClinicalTrials.gov currently lists 357,340 studies with locations in all 50 states and 218 countries. These are certainly... 
by Melissa Hayden | Sep 26, 2016 | Uncategorized
Wells Fargo has been all over the news recently with a scandal that is quite shocking. In case you missed it, here’s what happened: Amid excessive cross-selling pressure from management, thousands of Wells Fargo employees around the country secretly created millions... 