You Don’t Know Jack

You Don’t Know Jack

Why Brand Name Matters So Much Today Although I’m not friends with many famous people, I have a lot of friends who ARE friends with famous people. I can usually win a game of six degrees of separation without trying too hard, and I have more opportunities to spend...
To Rebrand or Not to Rebrand?

To Rebrand or Not to Rebrand?

How Do You Know When It’s Time to Rebrand? Just like people, brands at times need to freshen up their appearance, have a more substantial makeover or even go through a complete transformation in order to remain relevant, different and credible in their marketplace....
Confessions of a Font Snob

Confessions of a Font Snob

I think I dry-heaved the first time I realized that the Edible Arrangements logo contained one of the worst fonts ever created. I mean, Papyrus? Really? The company eventually redesigned its logo, but the damage was done. Sorry, Edible. I’m a forgiver, not a...
When Scandals Don’t Affect Brands

When Scandals Don’t Affect Brands

Wells Fargo has been all over the news recently with a scandal that is quite shocking. In case you missed it, here’s what happened: Amid excessive cross-selling pressure from management, thousands of Wells Fargo employees around the country secretly created millions...