You Don’t Know Jack

You Don’t Know Jack

Why Brand Name Matters So Much Today Although I’m not friends with many famous people, I have a lot of friends who ARE friends with famous people. I can usually win a game of six degrees of separation without trying too hard, and I have more opportunities to spend...
Confessions of a Font Snob

Confessions of a Font Snob

I think I dry-heaved the first time I realized that the Edible Arrangements logo contained one of the worst fonts ever created. I mean, Papyrus? Really? The company eventually redesigned its logo, but the damage was done. Sorry, Edible. I’m a forgiver, not a...
When Scandals Don’t Affect Brands

When Scandals Don’t Affect Brands

Wells Fargo has been all over the news recently with a scandal that is quite shocking. In case you missed it, here’s what happened: Amid excessive cross-selling pressure from management, thousands of Wells Fargo employees around the country secretly created millions...