3 Keys to Ensuring a Successful Brand Launch

3 Keys to Ensuring a Successful Brand Launch

Developing a new brand strategy is not a task to be taken lightly. If done right, brand strategy development includes market research, evaluation of internal capabilities and the external environment, and collaboration of stakeholders to finalize the brand platform....
Psycho-Sensory Branding: A Whole-Brain Approach

Psycho-Sensory Branding: A Whole-Brain Approach

What is Psycho-Sensory Branding?  Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our...