by Gillian Hardy | Sep 5, 2016 | Uncategorized
In this hyperengaged world of social media in which we live, consumers are unabashedly vocal in both cheering for things they believe in and rising up against the things they believe are wrong. Outdated gender biases are on the front line of this battleground. Maybe... 
by Dan Crawford | Aug 1, 2016 | Uncategorized
When dozens of television, film and music celebrities debuted an a cappella version of Rachel Platten’s “Fight Song,” renamed “Our Fight Song,” during last week’s 2016 Democratic National Convention, they announced their endorsement of the candidacy of Hillary Clinton... 
by Mercedes Cimino | Jul 18, 2016 | Uncategorized
Developing a new brand strategy is not a task to be taken lightly. If done right, brand strategy development includes market research, evaluation of internal capabilities and the external environment, and collaboration of stakeholders to finalize the brand platform.... 
by Frank Schab | Jul 11, 2016 | Uncategorized
What is Psycho-Sensory Branding? Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our... 
by Six Degrees | Jul 5, 2016 | Uncategorized
Psycho-Sensory Brand-Building Agency Expands Its Reach Scottsdale, AZ, July 5, 2016 – Six Degrees, a psycho-sensory brand-building agency (www.six-degrees.com), announced today that Kris Larsen has joined the firm to further develop its growing portfolio of national... 