Great Branding by the Book

Great Branding by the Book

Do the Work. A well-planned corporate brand project begins with an in-depth research assignment that moves into a strategy phase and eventually flows directly into effective communications. During these phases, it is optimal to have all of the brand owners involved to...
How to Market to Women

How to Market to Women

Applying Psycho-Sensory Brand-Building Principles to Female Consumers The female presence in the workforce has steadily increased over the past 50 years. In 1960 a woman’s future was very limited. The expectation was that a woman would marry young and raise a family...
Why Going Psycho Is Completely Sane

Why Going Psycho Is Completely Sane

Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place? By...