by Christopher Nagle | Jul 4, 2016 | Uncategorized
Do the Work. A well-planned corporate brand project begins with an in-depth research assignment that moves into a strategy phase and eventually flows directly into effective communications. During these phases, it is optimal to have all of the brand owners involved to... 
by Melissa Hayden | Jun 6, 2016 | Uncategorized
Applying Psycho-Sensory Brand-Building Principles to Female Consumers The female presence in the workforce has steadily increased over the past 50 years. In 1960 a woman’s future was very limited. The expectation was that a woman would marry young and raise a family... 
by Frank Schab | May 9, 2016 | Branding, Creative, Featured Content, Insights, Marketing, Strategy
Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most Leverage the primacy and recency effects by creating a positive initial experience (primacy) and by always concluding a customer interaction with a... 
by Six Degrees | Apr 25, 2016 | Uncategorized
Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place? By... 
by Frank Schab | Apr 11, 2016 | Agency, Branding, Featured Content, Marketing
How to Select a Branding Agency: The Ultimate Guide There are many situations when you may be considering how to select a branding agency. Some of the more common situations include launching a new brand, breathing new life into a tired brand and following a merger or... 