Top 10 MLB Team Logos – Old and New

Top 10 MLB Team Logos – Old and New

Psycho-Sensory Cues Expressed Through Baseball Team Logos Is it summertime yet? What represents the free spirit of summer better than the smell of hot dogs and the crack of a bat? To me, along with millions of other Americans, baseball feels like summer. Spring...
The Surprising Damage Small Mistakes Make

The Surprising Damage Small Mistakes Make

Businesses lose millions of dollars each year as a result of typographical mistakes. In an age of global exposure and instantaneous connectivity, errors in written communications can have a hugely negative impact on consumer perceptions and create a lasting impression...