by Dan Crawford | Mar 7, 2016 | Uncategorized
Psycho-Sensory Cues Expressed Through Baseball Team Logos Is it summertime yet? What represents the free spirit of summer better than the smell of hot dogs and the crack of a bat? To me, along with millions of other Americans, baseball feels like summer. Spring... 
by Frank Schab | Feb 1, 2016 | Uncategorized
How the Marketing of Brands Has Changed Brand marketing used to follow a pretty simple formula. Marketers would identify and (ideally) test how to position a brand in the marketplace for maximum success. Then they would market the brand to its target audience(s)... 
by Six Degrees | Jan 25, 2016 | Uncategorized
Identifying Emotional, Self-Expressive and Image-Based Brand Perceptions Guten Morgen, buon giorno, bonjour, good day and, I suppose, yo – just a handful of the various greetings I’ve used along the many roads I’ve traveled over the past few years as a part of... 
by Frank Schab | Jan 12, 2016 | Uncategorized
How Brand Strategy Would Make the GOP Stronger The challenge for brands is to achieve two objectives that are in natural opposition: 1), to stand for a clearly defined but limited set of core values, and 2), to grow and appeal to more and more customers. Political... 
by Six Degrees | Jan 4, 2016 | Uncategorized
Businesses lose millions of dollars each year as a result of typographical mistakes. In an age of global exposure and instantaneous connectivity, errors in written communications can have a hugely negative impact on consumer perceptions and create a lasting impression... 