by Kris Larsen | Jul 11, 2019 | Branding, Clinical Trials, Marketing
…And why it’s worth doing right Clinical trial branding. It’s a key element in helping optimize perceptions for a given clinical trial. But why is it so important? First, let’s look at the broader landscape. I was speaking with a friend and... 
by Kris Larsen | Feb 21, 2019 | Branding, Clinical Trials, Creative, Insights, Marketing, Strategy
It’s been widely acknowledged that patient recruitment and retention are the two most challenging aspects in conducting successful clinical trial communications. Despite living in an age of incredible information technology that allows product sponsors and... 
by Frank Schab | Jan 17, 2019 | Automation, Branding, Creative, Insights, Marketing, Strategy
The statistics on clinical trial recruitment are jarring. Although the majority (75%) of people say they’re willing to participate in a clinical trial (1), nearly half (48%) of clinical trial sites underenroll volunteers, and the majority of trials take twice as... 
by Frank Schab | Jun 28, 2018 | Branding, Clinical Trials, Creative, Featured Content, Insights, Marketing, Strategy
So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we mean by clinical trial branding comes down to three basic elements: 1) Identifying a unique and memorable name for the trial, as opposed to “LMX-134”... 