Design Trends in Marketing Communications

Design Trends in Marketing Communications

What 2016 Holds for Graphic Design of Brand Communications It is common knowledge that companies work to develop marketing communications that are simultaneously compelling to their target audience as well as differentiated from the competition. What is rarely...
Communicating With Designers

Communicating With Designers

It’s commonly accepted that trying to express creative ideas to creatively trained people can be as difficult as attempting to describe the wine you want to a sommelier or the kind of building you like to an architect. Ineffectual communication between graphic...
Design Is Not Photoshop

Design Is Not Photoshop

We’re in the midst of a fundamental shift in the perceptions about graphic design. It’s a shift that steadily grows more pronounced as technology becomes more efficient, affordable and easier to use. Now, don’t get me wrong. I’ll never fault Adobe for striving to...