by Six Degrees | Dec 19, 2016 | Branding, Creative, Insights, Strategy
What NOTA and the Three Stooges Reveal About Research The events leading up to and following the Nov. 8 presidential election have been nothing short of an emotional tsunami making waves across the globe, from world politics to Facebook relationships and even rippling...
by Six Degrees | Jul 25, 2016 | Uncategorized
It is likely that you have utilized Wikipedia at some point, either to look up something quickly or to use as a springboard for additional research. Did you know that for the first few years, Wikipedia was managed almost entirely by thousands of volunteers? In 2005,...
by Six Degrees | May 23, 2016 | Uncategorized
How to Select the Best Recruiting Partner for Global Market Research Having high-quality and reliable global recruiting partners is the cornerstone of successful international market research studies. Although most of their work remains at arm’s length from the end...
by Six Degrees | Apr 18, 2016 | Uncategorized
Assumption Is the Mother of Trouble in Market Research I was recently struck by two events – completely unrelated, but at the same time, exactly the same. Through both of these, I was reminded of the important lesson of being confident to proactively ask the right...
by Six Degrees | Mar 21, 2016 | Uncategorized
The Most Important Excel Functions for Marketers and Market Researchers It’s everyone’s favorite topic: spreadsheets! OK, this isn’t going to be glamorous or provocative, but if you ever use Excel, hear me out. Whether you’re a power user or just starting out with...
