No End in Sight for the Christmas Creep

No End in Sight for the Christmas Creep

We’ve all experienced that moment: It’s a sweltering afternoon in early September as you head to Costco to pick up your 30-count pack of paper towels and 6-gallon jugs of mayonnaise. As you weave your cart through the impossibly crowded aisles, you suddenly look up...
Confessions of a Font Snob

Confessions of a Font Snob

I think I dry-heaved the first time I realized that the Edible Arrangements logo contained one of the worst fonts ever created. I mean, Papyrus? Really? The company eventually redesigned its logo, but the damage was done. Sorry, Edible. I’m a forgiver, not a...
Lights, Camera … Scroll?

Lights, Camera … Scroll?

Are You Taking Advantage of Video in Your Marketing Efforts? It is amazing how in this day and age we have more information at our fingertips than ever before. With a simple Internet search you can retrieve millions of results, and search engines are becoming more...