No End in Sight for the Christmas Creep

No End in Sight for the Christmas Creep

We’ve all experienced that moment: It’s a sweltering afternoon in early September as you head to Costco to pick up your 30-count pack of paper towels and 6-gallon jugs of mayonnaise. As you weave your cart through the impossibly crowded aisles, you suddenly look up...
To Rebrand or Not to Rebrand?

To Rebrand or Not to Rebrand?

How Do You Know When It’s Time to Rebrand? Just like people, brands at times need to freshen up their appearance, have a more substantial makeover or even go through a complete transformation in order to remain relevant, different and credible in their marketplace....
Confessions of a Font Snob

Confessions of a Font Snob

I think I dry-heaved the first time I realized that the Edible Arrangements logo contained one of the worst fonts ever created. I mean, Papyrus? Really? The company eventually redesigned its logo, but the damage was done. Sorry, Edible. I’m a forgiver, not a...
Lights, Camera … Scroll?

Lights, Camera … Scroll?

Are You Taking Advantage of Video in Your Marketing Efforts? It is amazing how in this day and age we have more information at our fingertips than ever before. With a simple Internet search you can retrieve millions of results, and search engines are becoming more...