by Six Degrees | Oct 3, 2016 | Uncategorized
A good friend of mine from high school joined a band during his freshman year of college. When he and his bandmates recorded their first CD together, he asked me to design the artwork for it, thus introducing me to my first real commissioned foray into Adobe...
by Frank Schab | Jul 11, 2016 | Uncategorized
What is Psycho-Sensory Branding? Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our...
by Melissa Hayden | Jun 6, 2016 | Uncategorized
Applying Psycho-Sensory Brand-Building Principles to Female Consumers The female presence in the workforce has steadily increased over the past 50 years. In 1960 a woman’s future was very limited. The expectation was that a woman would marry young and raise a family...
by Six Degrees | Apr 25, 2016 | Branding, Communications, Marketing, Uncategorized
Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place? By...
by Six Degrees | Feb 29, 2016 | Uncategorized
Automated Marketing Is Advantageous Even for Small Companies Marketing automation is becoming increasingly popular and relevant in today’s digital world, but it still has a ways to go. To date, the use of marketing automation correlates with company size: Nearly...
