Photoshop: Use It or Lose It?

Photoshop: Use It or Lose It?

A good friend of mine from high school joined a band during his freshman year of college. When he and his bandmates recorded their first CD together, he asked me to design the artwork for it, thus introducing me to my first real commissioned foray into Adobe...
Psycho-Sensory Branding: A Whole-Brain Approach

Psycho-Sensory Branding: A Whole-Brain Approach

What is Psycho-Sensory Branding?  Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our...
How to Market to Women

How to Market to Women

Applying Psycho-Sensory Brand-Building Principles to Female Consumers The female presence in the workforce has steadily increased over the past 50 years. In 1960 a woman’s future was very limited. The expectation was that a woman would marry young and raise a family...
Why Going Psycho Is Completely Sane

Why Going Psycho Is Completely Sane

Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place? By...