by Six Degrees | Feb 8, 2016 | Uncategorized
What 2016 Holds for Graphic Design of Brand Communications It is common knowledge that companies work to develop marketing communications that are simultaneously compelling to their target audience as well as differentiated from the competition. What is rarely...
by Frank Schab | Feb 1, 2016 | Uncategorized
How the Marketing of Brands Has Changed Brand marketing used to follow a pretty simple formula. Marketers would identify and (ideally) test how to position a brand in the marketplace for maximum success. Then they would market the brand to its target audience(s)...
by Melissa Hayden | Dec 14, 2015 | Top 10
What You Need to Know About Boomers, Gen Xers and Millennials What do generational characteristics have to do with marketing and advertising? As it turns out, quite a lot! We currently have three generations in the work force: baby boomers, Generation X and...
by Six Degrees | Sep 14, 2015 | Uncategorized
Subliminal Verbal Messages in Advertising and Marketing – Effective or Not? We’ve all heard about the alleged power of subliminal messages in advertising. And many of us, no doubt, have found the idea of subliminal messages intriguing, if not scary. Whether they are...
by Six Degrees | May 12, 2015 | Uncategorized
The mighty fast-food giant McDonald’s has been in financial free fall for more than six straight quarters in the U.S. Enter new CEO Steve Easterbrook, who has big plans to turn the brand back toward relevancy and profitability. However, in this video Jason Scott...
