by Frank Schab | Apr 25, 2019 | Branding, Creative, Featured Content, Insights, Marketing, Strategy
Psycho-Sensory Brand-Building Tools Psycho-sensory brand-building tools are an essential element in determining the success of your brand. Think about it. Psychological studies show that more than 80% of human information processing is nonverbal. And neuroscience...
by Frank Schab | May 24, 2018 | Branding, Creative, Featured Content, Insights, Marketing, Strategy
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your marketing? If not, you should. Marketers often focus on what they think will be the most compelling and differentiating features and benefits of their...
by Frank Schab | Jul 11, 2016 | Uncategorized
What is Psycho-Sensory Branding? Psycho-sensory branding is a key element in helping you build a stronger brand. It’s about managing both verbal and sensory messaging, at every opportunity. Think about it. Brands are rooted in human perception and live in our...
by Six Degrees | Jan 25, 2016 | Uncategorized
Identifying Emotional, Self-Expressive and Image-Based Brand Perceptions Guten Morgen, buon giorno, bonjour, good day and, I suppose, yo – just a handful of the various greetings I’ve used along the many roads I’ve traveled over the past few years as a part of...
