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Psycho-Sensory Ways to Create a Memorable Brand Experience

Psycho-Sensory Ways to Create a Memorable Brand Experience

by Frank Schab | May 9, 2016 | Branding, Creative, Featured Content, Insights, Marketing, Strategy

Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most Leverage the primacy and recency effects by creating a positive initial experience (primacy) and by always concluding a customer interaction with a...
Why Going Psycho Is Completely Sane

Why Going Psycho Is Completely Sane

by Six Degrees | Apr 25, 2016 | Branding, Communications, Marketing, Uncategorized

Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place? By...
Sonic Branding – Applying Psycho-Sensory Techniques

Sonic Branding – Applying Psycho-Sensory Techniques

by Jim Harris | Oct 26, 2015 | Uncategorized

How Many Brands Can You Name on Sound Alone? In today’s world, we see branding all around us. Are you as aware of the sounds of branding as you are of the visuals of branding? You’re probably more aware of them, subtly or subconsciously, than you realize. According to...
6 Tips From Psychology and the Neurosciences on Becoming a Master PowerPoint Presenter

6 Tips From Psychology and the Neurosciences on Becoming a Master PowerPoint Presenter

by Frank Schab | Oct 5, 2015 | Communications, Creative, Insights, Uncategorized

Applying Psycho-Sensory Principlesto Giving Presentations We’ve all witnessed painful PowerPoint presentations. Some of us have given them. You know the ones I’m talking about: slides packed with bullet points and bad clip art, gratuitous animation or wacky transition...
Should Marketers Manage Subliminal Verbal Messages or Sensory Cues?

Should Marketers Manage Subliminal Verbal Messages or Sensory Cues?

by Six Degrees | Sep 14, 2015 | Uncategorized

Subliminal Verbal Messages in Advertising and Marketing – Effective or Not? We’ve all heard about the alleged power of subliminal messages in advertising. And many of us, no doubt, have found the idea of subliminal messages intriguing, if not scary. Whether they are...
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