by Frank Schab | May 9, 2016 | Branding, Creative, Featured Content, Insights, Marketing, Strategy
Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most Leverage the primacy and recency effects by creating a positive initial experience (primacy) and by always concluding a customer interaction with a... 
by Six Degrees | Apr 25, 2016 | Uncategorized
Understanding Some Key Principles in Psychology Can Take Your Marketing From Good to Amazing Think about it for a second. How can you create compelling marketing communications if you don’t know why they would be compelling to your audience in the first place? By... 
by Jim Harris | Oct 26, 2015 | Uncategorized
How Many Brands Can You Name on Sound Alone? In today’s world, we see branding all around us. Are you as aware of the sounds of branding as you are of the visuals of branding? You’re probably more aware of them, subtly or subconsciously, than you realize. According to... 
by Frank Schab | Oct 5, 2015 | Uncategorized
Applying Psycho-Sensory Principles to Giving Presentations We’ve all witnessed painful PowerPoint presentations. Some of us have given them. You know the ones I’m talking about: slides packed with bullet points and bad clip art, gratuitous animation or wacky... 
by Dan Crawford | Sep 14, 2015 | Uncategorized
Subliminal Verbal Messages in Advertising and Marketing – Effective or Not? We’ve all heard about the alleged power of subliminal messages in advertising. And many of us, no doubt, have found the idea of subliminal messages intriguing, if not scary. Whether they are... 