by Frank Schab | May 9, 2016 | Branding, Creative, Featured Content, Insights, Marketing, Strategy
Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most Leverage the primacy and recency effects by creating a positive initial experience (primacy) and by always concluding a customer interaction with a... 
by Jim Harris | Oct 26, 2015 | Uncategorized
How Many Brands Can You Name on Sound Alone? In today’s world, we see branding all around us. Are you as aware of the sounds of branding as you are of the visuals of branding? You’re probably more aware of them, subtly or subconsciously, than you realize. According to... 