by Mercedes Cimino | Jul 18, 2016 | Uncategorized
Developing a new brand strategy is not a task to be taken lightly. If done right, brand strategy development includes market research, evaluation of internal capabilities and the external environment, and collaboration of stakeholders to finalize the brand platform....
by Mark Laverman | Aug 3, 2015 | Uncategorized
I’ve had a lot of interesting experiences working in brand strategy consulting over the past 26 years. I’ve seen clients make good branding decisions and others make major branding mistakes, and I often see the same mistakes made over and over again. Here’s a quick...
