3 Keys to Ensuring a Successful Brand Launch

3 Keys to Ensuring a Successful Brand Launch

Developing a new brand strategy is not a task to be taken lightly. If done right, brand strategy development includes market research, evaluation of internal capabilities and the external environment, and collaboration of stakeholders to finalize the brand platform....
Top 5 Branding Mistakes

Top 5 Branding Mistakes

I’ve had a lot of interesting experiences working in brand strategy consulting over the past 26 years. I’ve seen clients make good branding decisions and others make major branding mistakes, and I often see the same mistakes made over and over again. Here’s a quick...