Are your ads simple and easy to understand? If not, you might lose your audience. The tendency to avoid things one does not fully comprehend is called the ambiguity effect. For more information about our psycho-sensory facts, click here.
Are So-Called “Paradox Brands” Really That, Or Just Multi-Faceted?
Some authors have started using the phrase “Paradox Brands” to denote brands that seemingly have contradictory...