10 Apr The Powerful Rise of Augmented Reality Marketing
So, first off, let’s clear up the usual confusion that exists between the terms augmented reality and virtual reality. Virtual reality replaces the real world with a simulated one. It’s a technology that’s been around for decades. Think simulated environments displayed on a computer screen or using headsets where an entire world can be created with your personal avatar interacting in a 360-degree environment. Pretty cool. Augmented reality, on the other hand, is typically defined as an enhanced version of the real world. Think of it as a merging of the real and digital worlds by superimposing virtual information onto everyday objects or environments.