The Powerful Rise of Augmented Reality Marketing

by | Apr 10, 2015 | Uncategorized

Psycho-Sensory Ways to Create a Memorable Brand Experience

Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most Leverage the primacy and recency e…

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So, first off, let’s clear up the usual confusion that exists between the terms augmented reality and virtual reality. Virtual reality replaces the real world with a simulated one. It’s a technology that’s been around for decades. Think simulated environments displayed on a computer screen or using headsets where an entire world can be created with your personal avatar interacting in a 360-degree environment. Pretty cool. Augmented reality, on the other hand, is typically defined as an enhanced version of the real world. Think of it as a merging of the real and digital worlds by superimposing virtual information onto everyday objects or environments.

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Six Degrees
Six Degrees uses psycho-sensory tools and techniques to build more successful national and global brands. Brands are rooted in human perception. And our psycho-sensory approach is designed to identify deeper and richer insights from human perception and then develop brand communications that change suboptimal perceptions or reinforce the right perceptions. More than 80 percent of the information humans process is nonverbal, making it essential that brands manage the sensory signals they send out. Our people are passionate branding experts wielding powerful psycho-sensory tools to build stronger and more successful brands across the globe.

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