Major print opportunities still hold strong, but there’s a clear shift occurring as digital options continue to boom as more brands are embracing the advertising options that speak to consumers shopping on their smartphones and tablets.
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Big brands have been using e-brochures through services like Zmags to help brochures stay relevant during this digital shift. Interactive elements like videos and sounds bring the content to life instead of lying flat on a page. Not only are e-brochures much easier to update, they are also eco-conscious, which really resonates with millennial and Gen X consumers.
- Carousel Ads
Instagram recently launched new carousel ads that are the digital equivalent of multipage print spreads. Brands can set up multiple images to share their story, allowing interested users to flip through and then click a link to learn more on a product page. These new ads enable easy creative testing and switching of images to ensure the most powerful message prevails.
With new social platforms introduced every month, brands need to look for innovative ways to make their ad campaigns come to life and get noticed. The future for brands is in story-making with consumers, not just storytelling.