Clinical Trial Branding

Clinical Trial Branding identifies and creates the optimal perceptions for each trial through its name, identity and communications to improve recruitment and retention of trial participants.

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Active Studies

Costs and competition are increasing

Costs and competition are increasing … and clinical trials now need to work harder and smarter.

Clinical Trial Branding …

increases awareness

builds relationships

creates expectations

creates experiences

coordinates messages

conditions market for the launch brand

Clinical Trial Branding Case Study: Airflow Trial

Clinical Trial Branding Case Study: BRAVE Trial

Investing in trial branding is PROVEN effective …

5

x

as many patients enroll in branded vs. non-branded trials

4

x

more branded trials are funded than non-branded

Branded trials are cited

2

x

more often than unbranded ones

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