Clinical trial branding
5x
more patients enroll in branded trials
Well-branded trials are compelling and motivating to patients
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6092479/
- https://www.appliedclinicaltrialsonline.com/view/enrollment-performance-weighing-facts
- https://www.fda.gov/files/science%20%26%20research/published/White-Paper-on-the-Dialogues-on-Diversifying-Clinical-Trials-Conference.pdf
- http://www.pharmafile.com/news/511225/clinical-trials-and-their-patients-rising-costs-and-how-stem-loss
- https://clinicaltrials.llu.edu/sites/clinicaltrials.llu.edu/files/docs/current-challenges-in-clinical-trial-patient-recruitment-and-enrollment.pdf
How branding accelerates trial recruitment
A POWERFUL communication system
Increases awareness
Celebrates the science
Builds relationships
Differentiates from competition
Creates experiences
Conditions market for the launch brand
