The way digital content is being delivered and consumed has changed dramatically in recent years. Through this evolution in Web design, a few best practices have surfaced that will continue to define digital marketing throughout 2015. The proliferation of mobile devices has ushered in an era of mobile-first design incorporating digital video, typography, vector graphics and infographics in a responsive, scrolling website. Leveraging these digital marketing trends along with brand-building is paramount in order to stand out in the crowded environment known as the World Wide Web! “Brand-Building by the Numbers: Six Web Trends for 2015” is now available on the Six Degrees YouTube Channel!
The Dangers of Greenwashing
Today we hear lots of buzzwords in advertising like sustainable, eco-friendly, natural, and green. These terms are...