What Makes Psycho-Sensory Brand-Building Different from Common Brand-Building? Brand-building is the strategic process...
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How to Build a Strong Brand in 7 Steps
Want to learn how to build a strong brand? The difference between a generic (or unbranded) product or service and...
The Brand Optimization Checklist
Looking for a Brand Optimization Checklist? Every so often, it can be useful to step back and evaluate how well your...
Five Psycho-Sensory Brand-Building Tools
Psycho-Sensory Brand-Building Tools Psycho-sensory brand-building tools are an essential element in determining the...
How to Brand a Clinical Trial
So You Want to Learn About Clinical Trial Branding? Clinical trials, like anything else, can be “branded.” But what we...
Your Customers as Seen Through Their Cognitive Biases and Predilections
How to Use Psycho-Sensory Principles in Brand Marketing Are you currently using psycho-sensory principles in your...
The Process of Brand-Building
The Process of Brand-Building The process of brand-building can be a very confusing and intimidating process to some....
Psycho-Sensory Ways to Create a Memorable Brand Experience
Applying Psychological Principles and Sensory Science to Branding What Comes First and What Comes Last Matters Most...
How to Select a Branding Agency: The Ultimate Guide
There are many situations when you may be considering how to select a branding agency. Some of the more common...